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Writesonic's Multiproduct Strategy to $10m ARR
GTM Efficiency. Writesonic's multiproduct to $10m arr, Twitter Ads guide and more...
Okerosi Davis
January 05, 2025 • Letter: 7 minutes
Hello Marketers.
Happy New Year and welcome to 2025. As we plan to thrive this year, my goal for the newsletter is to provide weekly proven resources that are applicable.
Here is this week’s Product Weekly.
Kindly share the newsletter to your Marketer colleagues.
How to Optimize GTM Strategy for Growth
I have mentioned Chris Walker and his team from Refine Labs before. The B2B Demand Generation agency gets it—everything go-to-market efficiency for B2B companies in this new era.
This week I was catching up on their insights as relates to optimizing GTM for growth in the age of rising paid costs. You can catch the full webinar on YouTube;
The team shared six elements for any marketer looking to ‘polish’ the company’s GTM in their new role.
1/ Ensure you understand the current stage. This may include insights like; the sales cycle, cost per lead, conversion percentages, and budget that give high or low intent.
2/ Be intentional with the data you pull to help you surface the gaps in the efficient GTM.
3/ Segment your approach into phases.
4/ Nurture leadership buy-in
5/Cultivate mind-shift within the team
6/Measure - in a progressive manner.
GTM Efficiency is the #1 issue for CEOs and CFOs today.
And Finance is the department who’s going to solve it.
This key performance indicator encompasses Growth Rate and Unit Economics - the two biggest drivers of increasing enterprise value in a B2B company today.
The problem is that departments inside a GTM engine try to calculate these numbers individually to “prove the ROI” of their department-level investments without consideration or visibility into the top-level financial metrics.
The Marketing Department calculates “Advertising CAC” and takes the digital advertising spend and divides it by website-sourced revenue and calculates a 9-Month Advertising CAC payback period.
The Demand Gen team celebrates for hitting their goal.
Proven Growth
Community-led Growth; Notion
Notion is a textbook case study on the power of leveraging the community for growth. The $10 billion company used several growth strategies to spur a thriving community.
Below are community tools the team utilized:
Template Gallery
Notion noticed that users were creating templates and sharing them with their peers. Fast forward, Notion captured the trends, and now creators can even sell premium Notion templates to other users directly on the company marketplace.
Ambassador program
The goal of the program was to harness the efforts of the superfans. The goal of the superfans is to monitor the online community groups, including Youtube channels, and on and offline events. Notion guides them on best practices for moderating these online groups, and ambassadors must abide by a strong code of conduct.
In return, the ambassadors get perks and appreciation like early access to new features and product updates. However, it’s not easy for anyone to get into the ambassador program. One has to prove oneself to be a leaders within the online communities before they are accepted into the program.
Community-hosted groups & forum
Aside from Notion hosting seasonal events to bring the community together, the company leverages virtual and in-person hosted groups across the world to continue sharing and learning about what Notion is offering.
These forums are not hosted, sponsored, or moderated by Notion, but are full of valuable content for you. “City Events” are hosted by Notion Ambassadors and “Campus Events” are hosted by Notion Campus Leaders.
product design = product-led growth = community-led growth = community
Founder Story
Writesonic’s Multiproduct Strategy to $10m ARR
Some months ago, the CEO and founder [Samanyou Garg ] of Writesonic shared on the r/SaaS subreddit how they built Writesonic from 0 to $10m in revenue in 3 years.
One core strategy they executed and it paid off was launching multiple products during the AI wave. Some of these products include; Chatsonic, Botsonic, and am see they have Socialsonic on Sam’s LinkedIn profile.
From the post, here is the excerpt of the lessons Sam and the team learned building Writesonic.
1/Always be shipping: From TLDR to Socialsonic, we've constantly evolved, pivoted, and launched new products.
2/Listen to your users: Our biggest successes came when we solved real problems our users were facing.
3/Ride the waves: When new AI tech emerges, be ready to jump on it fast.
4/Content is king: Never underestimate the power of good content, especially in the B2B SaaS world.
5/Bootstrap with a safety net: We raised money but ran the company as if we were bootstrapped.
6/Don't be afraid to pivot: We've constantly evolved our product line based on market needs and technological advancements.
7/Use your product: This dogfooding approach has been crucial in refining our tools.
8/Build a strong team: Hiring the right people and fostering a culture of innovation has been crucial to our success.
9/Stay curious: Staying on top of new developments has been key to our ability to innovate.
10/Focus on profitability: This has given us the freedom to make long-term decisions without constant fundraising pressure.
A Guide to Twitter (now, X ) Ads for SaaS
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Proven Startups
That is all for this week.
Which section stood out for you today?
-Okerosi