Product Letter

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Growth Playbooks Growth Playbooks
How to do Community-led Growth

How to do Community-led Growth

From leaders at Slack, Freshworks, Gong, Alyce, Lattice, Product Hunt, Boast ai, & 5 more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How Lemlist added $1.4m arr in 30 days

How Lemlist added $1.4m arr in 30 days

B2B landing page, LinkedIn Ads mistakes, ABM mastery, B2B brand positioning & more..

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How Cal AI scaled to $2m/mo <12months

How Cal AI scaled to $2m/mo <12months

5 B2B Influencer marketing trends, UGC ads scripting, $35k LinkedIn ads experiment, ABM guide, GIFs ad creatives, Reddits ads & more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
The growth flywheel to $20m ARR

The growth flywheel to $20m ARR

GTM Channels, VidIQ's 200m/yr views, Why Reddit ads, 50 CFOs survey, ABM landing page template, and more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
5+ Lessons - LinkedIn Ads B2B Benchmarks '25

5+ Lessons - LinkedIn Ads B2B Benchmarks '25

Dreamdata's report, cold calling report & scripts, category creation & scale >$2m ARR & more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
5 Insights on demo placement from 13k demos

5 Insights on demo placement from 13k demos

100 CMOs surveyed, B2B event landing page, 3x Meta ads case study, 9148 blogs analysis & more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How to do Efficient ABM Programs (175 discovery calls)

How to do Efficient ABM Programs (175 discovery calls)

PLUS: Google Ads, LinkedIn revenue playbooks, podcast ad scripting & more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How CTOs Buy (100 Surveyed)

How CTOs Buy (100 Surveyed)

PLUS: podcast ads, product-led strategies, LinkedIn social selling report & more...

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
7 B2B Demand Gen Trends for 2025

7 B2B Demand Gen Trends for 2025

The $100m Pendo Story, LinkedIn Conversation Ads, Reverse Demo - 2x revenue retention

Okerosi Davis
Okerosi Davis
Proven TemplatesProven Templates
Proven B2B Ad Creatives

Proven B2B Ad Creatives

FB Ads ( 90+) and Marketing Brew Ads (100+ Swipe file)

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
Clay's Social Media PR Playbook

Clay's Social Media PR Playbook

HubSpot SEO drop, Hockeystack's LinkedIn Ads moves,

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
15 Proven Moats for PLG Motions

15 Proven Moats for PLG Motions

Navattic's LI Creators Partnerships, $2.3m revenue with LinkedIn Ads, Word of Mouth...

Okerosi Davis
Okerosi Davis
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