Product Letter

Product Letter

Proven product marketing in the SaaS space (for PMMs, startup founders & creators building in the space)

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Built By CreatorsBuilt By Creators
B2B Influencer Marketing on LinkedIn

B2B Influencer Marketing on LinkedIn

How b2b brands are leveraging influencer marketing on LinkedIn

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
Do Thought Leadership Ads Work?

Do Thought Leadership Ads Work?

4 examples, + guest podcasting & branded newsletter angle

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How to gather customer insights

How to gather customer insights

4 experts, 7 methods, + ABC Framework

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How to do Messaging for Multiple ICPs

How to do Messaging for Multiple ICPs

digital events motion, dark social

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
The new GTM playbook

The new GTM playbook

Typeform, Chris Walker, Apollo, Omnisend, Xero

Okerosi Davis
Okerosi Davis
Product In Reverse Product In Reverse
Lattice: Multi-product as a strategy to $100m ARR.

Lattice: Multi-product as a strategy to $100m ARR.

From multiple pivoting to scaling over $100m arr

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How to Nail it,Then Scale it ($105m arr)

How to Nail it,Then Scale it ($105m arr)

Airbase, Brightedge, Yardstick, Scraping Bee and more

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
How honoring your ICP pays off + Semrush pricing strategy

How honoring your ICP pays off + Semrush pricing strategy

Muck Rack, Vintti, LeadDelta, Muck Rack, & Jason Lemkin

Okerosi Davis
Okerosi Davis
Product In Reverse Product In Reverse
How Retention.com scaled from 0 to $22m ARR in 4yrs

How Retention.com scaled from 0 to $22m ARR in 4yrs

+ RB2B spinoff growth moves to $6m ARR by end '24

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
Multi-product as a strategy (+$100m ARR)

Multi-product as a strategy (+$100m ARR)

Lattice, Pendo, iContact, Typeform, HYCU, and creator Ping He.

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
The pricing strategy that added $1.5m in 12 months

The pricing strategy that added $1.5m in 12 months

Hubstaff, Gellify, Coro, Dreamdata, Text Request, T.ly

Okerosi Davis
Okerosi Davis
Product Weekly Product Weekly
SaaS Success in App Stores (Slack & Teams)

SaaS Success in App Stores (Slack & Teams)

Karmabot, SmartSuite, Audio Writer, BRITech, Pixels for Humans

Okerosi Davis
Okerosi Davis
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